The Association is a voluntary grouping of fruit and vegetable canning industry members and its mission is to protect and promote their interests and provide its members with synergistic services of value.
Marketing
Development of markets both locally and internationally
Market Access
Removal of “barriers of entrance” to markets
Competitiveness
Continually striving to reduce the delivered cost of products
Transformation
To actively promote the principles of transformation
More than 600 000 tons of fresh fruit, tomatoes and vegetables are processed annually by the association’s members. These are sourced from 1 500 farms and generate sales of nearly R5.0 billion. Members directly employ nearly 12 000 workers and 532 administrative and sales staff.
Approximately 85% of canned deciduous fruit and pineapple products are exported every year.